By: Jay Mittelman
Want to write a job listing or ad that actually gets noticed by candidates? Sure you do! You want to find, track, vet, and hire the best talent possible.
Beyond having a great talent acquisition solution, there are some other things you can do to attract top talent, like writing great job listings and hiring ads.
Here are some tips that should help your listings stand out from the rest:
Don’t confuse job ads with job descriptions. A job description should detail the responsibilities and expectations. A job ad sells applicants on your company, team, location and all the things that make working for you great. That’s what you should be posting to job sites.
Sell the job by using:
Know who the members of your target audience are, and address them in language they understand. Let’s face it — you want to avoid being inundated with applications from people who are completely unsuitable for the role. Improve the quality of your responses by writing an advertisement that targets the appropriate audience.
Who are the members of your target audience? What are they doing now? What steps are they taking to look for a new opportunity?
Your job ad needs to speak directly to them. It should be a carefully crafted message with the aim of attracting the best-qualified candidates for your job.
That means the ad should contain:
Don’t forget to provide a way of applying for the job - and provide your email address and maybe even a phone number if they want to reach out.
Be aware that especially in online job ads, an average of four times as many people read the short description than actually click through the ad itself, so put some effort into what you write. You want the best candidates to press “Apply Now.”